Privacy & Cookie Policy

FLUX Srl (“we”, “us”, “our”) is the data controller responsible for your personal data collected through this website, rf-flux.com. Our registered office is in Romano d'Ezzelino, Vicenza, Italy.

For any privacy-related request you can contact us at privacy@rf-flux.com.

We collect personal data only when you actively provide it, or through privacy-respecting analytics:

• Contact & consultation requests: name, company, email, phone (optional) and any message you send through our forms or the FLUX AI assistant.
• AI assistant conversations: the messages you exchange with the on-site assistant, used to answer your questions and improve the service. Your IP address is stored only in pseudonymised (hashed) form.
• Analytics: aggregated, anonymised usage data via Google Analytics 4 — but only after you accept analytics cookies (see section 4).
• Technical logs: standard server logs (IP, browser, timestamps) kept for security and troubleshooting.

We process your data on the following legal bases (GDPR Art. 6):

• Consent — analytics cookies; you can withdraw it at any time.
• Pre-contractual / legitimate interest — responding to your consultation and quote requests.
• Legitimate interest — keeping the site secure and improving our products and content.

We use a strictly necessary set of cookies to run the site and, optionally, analytics cookies. When you first visit, a banner lets you accept or decline analytics. We use Google Consent Mode v2: until you accept, no analytics cookies are set and no personal data is sent to Google. You can change your choice at any time by clearing the site cookies in your browser.

We never sell your data. We share it only with trusted processors strictly to operate the site:

• Google (Analytics) — anonymised usage statistics, only with your consent.
• Email / hosting providers — to deliver your requests to our team and host the site.

Some providers may process data outside the EU/EEA; where that happens, transfers are covered by appropriate safeguards such as the EU Standard Contractual Clauses.

We keep consultation and contact data for as long as needed to handle your request and to comply with legal obligations, then delete or anonymise it. Analytics data is retained according to Google Analytics’ configured retention period.

Under the GDPR you have the right to:

• access, rectify or erase your personal data;
• restrict or object to processing;
• data portability;
• withdraw consent at any time;
• lodge a complaint with your data protection authority (in Italy, the Garante per la protezione dei dati personali).

To exercise any of these rights, contact us at privacy@rf-flux.com.

We apply appropriate technical and organisational measures (encryption in transit, access controls, pseudonymisation) to protect your data against unauthorised access, loss or misuse.

We may update this policy from time to time. The “last updated” date at the top reflects the latest revision.